Before stepping into the Marketing Division of the Lufthansa Group, where I played a strategic role for both Lufthansa German Airline and Austrian Airlines, my journey began in the skies, flying for Lufthansa on an Airbus A330. This unique blend of operational and marketing experience underpins my diverse background and multifaceted skill set. Of Norwegian-Polish origin, I bring a rich cultural upbringing from Lebanon, complemented by professional experiences across Austria, Singapore, Hong Kong, and now the UAE.
My portfolio is a testament to this diversity, featuring impressive work with esteemed brands such as Lufthansa and Austrian Airlines, along with significant contributions to heritage and conservation projects like Al Marmoom Oasis, and the vibrant promotion of Emirati culture through Al Khayma Heritage Restaurant and Camps.
As a code and no-code developer, my approach to digital marketing and brand development is holistic and innovative, focusing on brand and communication strategy, marketing intelligence, customer experience, and digital marketing. I excel in areas such as public relations and crisis management, corporate social responsibility, fostering sponsorships and marketing partnerships, and creating synergies to enhance marketing efficiencies. My financial acumen is sharp, overseeing effective P&L management, budgeting, and operational expense control, while also refining sales processes to meet and exceed targets.
My capability to monitor market trends and engage stakeholders demonstrates an unparalleled ability to adapt and thrive in diverse environments. Through my leadership, I have not only enhanced brand growth and market penetration but have also underscored a deep commitment to sustainability and community values. This blend of experiences, from the cockpit to the forefront of digital marketing, marks me as a visionary leader in brand development, uniquely equipped to navigate the complexities of the modern business landscape.